Orangetheory Fitness

Name: The Input Group
Price range: $

Facilitating the launch of the cult American fitness brand across the UK

Date: August 2021

Cost: *Project ongoing

Client: Wellcomm Health & Fitness

Sectors:
Sport & Leisure

The Project

The Smartest Workout comes to the UK

The Input Group were tasked by successful US health brand Orangetheory Fitness to facilitate the launch of their UK franchise.

This involves the completion of 40+ gym studios for the brand across the Midlands and Northern England, with additional Orangetheory Fitness locations targeted across the UK.

An ongoing project, the Input Group have been tasked to complete the studio designs according to Orangetheory’s stringent brand guidelines. This includes carrying out the sourcing of potential sites, the mechanical and electrical installation of all equipment, and also the construction element, creating entrance ways, office facilities, toilets, locker rooms, changing cubicles and showers.

Painstaking lengths were taken to replicate the look and feel of the USA studios in the UK

The Input Group worked with the American Orangetheory brand team to source alternate products locally to obtain the exact same look and feel

The project showcased the full remit of The Input Group's turnkey abilities from concept to execution

A look at the Orangtheory Fitness Nottingham exterior during development

40+

No. of Orangetheory studios to be opened across the UK.

1hr

Length of an Orangetheory full body workout class.

800,000+

Number of Orangetheory Fitness members globally.

Our Approach

More than a Gym

Painstaking lengths were taken to replicate the look and feel of the USA studios in the UK. This involved working with the American Orangetheory brand team to source alternate products locally to obtain the exact same look and feel.

The project showcases the full remit of The Input Group's turnkey abilities, from initial concept development, location prospecting, architectural design, right the way through to the design process, build and construction phase.

Exterior view of the completed Orangtheory Fitness Studio in Nottingham

“Orangetheory Nottingham & Derby may be part of a globally successful brand, but these studios are very much Derby and Nottingham’s ‘local’ studios and with The Input Group’s help, we’re looking forward to continuing to launch stunning studios to welcome people to the OTF family.”

Adam Busby, Sales Director, Orangetheory Fitness

The Outcome

US brand reborn in the UK

In both completed studios, the team worked to complete the design according to Orangetheory’s brand guidelines, carried out the mechanical and electrical installation of all equipment, and created entrance ways, office facilities, toilets, locker rooms, changing cubicles and showers.

“While we often work on transport and railway projects, we have also recently completed two fitness studios in Derby and Nottingham for Orangetheory Fitness – an American fitness brand that is now expanding across the UK. We will be working on completing 40 gym studios for the brand across the Midlands and Northern England, which will be a great addition to our portfolio of leisure schemes.”

— Chris Monk, Managing Director, The Input Group